{"id":578,"date":"2025-05-20T20:31:50","date_gmt":"2025-05-20T20:31:50","guid":{"rendered":"https:\/\/fraandesiigns.estaciondiseno.es\/?page_id=578"},"modified":"2025-05-20T20:33:52","modified_gmt":"2025-05-20T20:33:52","slug":"trabajo-1-3-2","status":"publish","type":"page","link":"https:\/\/fraandesiigns.estaciondiseno.es\/index.php\/trabajo-1-3-2\/","title":{"rendered":"Voltaje"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"578\" class=\"elementor elementor-578\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e98955e e-flex e-con-boxed e-con e-parent\" data-id=\"e98955e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0fe009 elementor-widget elementor-widget-video\" data-id=\"a0fe009\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:0,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/fraandesiigns.estaciondiseno.es\/wp-content\/uploads\/2025\/05\/Visual_3d.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f95372 e-flex e-con-boxed e-con e-parent\" data-id=\"8f95372\" data-element_type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3b38d6 e-grid e-con-full e-con e-child\" data-id=\"b3b38d6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-526cd4e elementor-widget elementor-widget-text-editor\" data-id=\"526cd4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>VOLTAJE<\/p><p>[VOLTAJE CLUB]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4e6de elementor-widget elementor-widget-text-editor\" data-id=\"6d4e6de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BRANDING<\/p><p>2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad923e5 elementor-widget elementor-widget-text-editor\" data-id=\"ad923e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"228\" data-end=\"553\">Voltaje Club es una fiesta de m\u00fasica urbana y reguet\u00f3n que busca romper con lo convencional a trav\u00e9s de una experiencia intensa, vibrante y en\u00e9rgica. El reto principal del proyecto fue traducir esa energ\u00eda explosiva del perreo, la pista de baile y la cultura callejera en una identidad visual potente y reconocible.<\/p><p class=\"\" data-start=\"555\" data-end=\"1020\">El dise\u00f1o del branding parte de una premisa clara: alta intensidad, ritmo y calle. El logotipo se compone de una tipograf\u00eda impactante y el\u00e9ctrica, con trazos angulosos y detalles que remiten a la est\u00e9tica del ne\u00f3n, la se\u00f1al\u00e9tica urbana y el movimiento del sonido. Se utiliz\u00f3 una paleta crom\u00e1tica contrastada, con colores el\u00e9ctricos como amarillos, violetas o verdes \u00e1cidos sobre fondos oscuros, para simular la atm\u00f3sfera de un club bajo voltaje real.<\/p><p class=\"\" data-start=\"1022\" data-end=\"1387\">Adem\u00e1s del logotipo, se dise\u00f1aron elementos gr\u00e1ficos secundarios como rayos, ondas, glitch y tipograf\u00edas moduladas, que refuerzan la sensaci\u00f3n de movimiento constante y calor en la pista. Toda la identidad visual busca conectar con un p\u00fablico joven, atrevido y amante del ritmo, consolidando a Voltaje Club como una marca fresca, urbana y con mucha actitud.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-485cd11 e-flex e-con-boxed e-con e-parent\" data-id=\"485cd11\" data-element_type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba241d7 e-con-full e-flex e-con e-child\" data-id=\"ba241d7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a732a12 elementor-widget elementor-widget-gallery\" data-id=\"a732a12\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;21:9&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cdd188 e-flex e-con-boxed e-con e-parent\" data-id=\"1cdd188\" data-element_type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12a7cd8 e-grid e-con-full e-con e-child\" data-id=\"12a7cd8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e34812 elementor-widget elementor-widget-text-editor\" data-id=\"4e34812\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>VOLTAJE<\/p><p>[VOLTAJE CLUB]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755ff1e elementor-widget elementor-widget-text-editor\" data-id=\"755ff1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LOGOTIPO FINAL<\/p><p>CONSTRUCCI\u00d3N<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469babb elementor-widget elementor-widget-text-editor\" data-id=\"469babb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"226\" data-end=\"716\">El logotipo final de Voltaje Club se construy\u00f3 a partir de la fusi\u00f3n de dos tipograf\u00edas contrastantes: una de corte m\u00e1s pesado y agresivo, con formas compactas y robustas, y otra de estilo m\u00e1s crudo y distorsionado, con un car\u00e1cter informal y callejero. Esta combinaci\u00f3n permiti\u00f3 generar un sistema tipogr\u00e1fico h\u00edbrido que transmite tanto fuerza como rebeld\u00eda, capturando la dualidad del proyecto entre lo estructurado de la m\u00fasica y lo espont\u00e1neo de la fiesta urbana.<\/p><p class=\"\" data-start=\"718\" data-end=\"1236\">El tratamiento visual del logo y la carteler\u00eda se trabaj\u00f3 con un enfoque deliberadamente sucio y urbano, inspirado en texturas de muros, carteles pegados y arrancados, y grafitis. Se aplicaron granos, desgastes, superposiciones tipogr\u00e1ficas y efectos de interferencia para reforzar esa est\u00e9tica cruda, nocturna y de alta energ\u00eda. El resultado es un conjunto visual que no busca ser pulido, sino real, callejero y lleno de actitud, alineado con el esp\u00edritu del reguet\u00f3n underground y la cultura de club.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf4c08d e-flex e-con-boxed e-con e-parent\" data-id=\"bf4c08d\" data-element_type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f9a7898 e-con-full e-flex e-con e-child\" data-id=\"f9a7898\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00f71c3 elementor-widget elementor-widget-gallery\" data-id=\"00f71c3\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/fraandesiigns.estaciondiseno.es\/wp-content\/uploads\/2025\/05\/Cartel_Historia-pdf.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-00f71c3\" data-elementor-lightbox-title=\"Cartel_Historia\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTg3LCJ1cmwiOiJodHRwczpcL1wvZnJhYW5kZXNpaWducy5lc3RhY2lvbmRpc2Vuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDVcL0NhcnRlbF9IaXN0b3JpYS5wZGYiLCJzbGlkZXNob3ciOiJhbGwtMDBmNzFjMyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/fraandesiigns.estaciondiseno.es\/wp-content\/uploads\/2025\/05\/Cartel_Historia-pdf.jpg\" data-width=\"461\" data-height=\"819\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/fraandesiigns.estaciondiseno.es\/wp-content\/uploads\/2025\/05\/Logo_Mesa-de-trabajo-1-copia-2-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-00f71c3\" data-elementor-lightbox-title=\"Logo_Mesa de trabajo 1 copia 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTgzLCJ1cmwiOiJodHRwczpcL1wvZnJhYW5kZXNpaWducy5lc3RhY2lvbmRpc2Vuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDVcL0xvZ29fTWVzYS1kZS10cmFiYWpvLTEtY29waWEtMi1zY2FsZWQucG5nIiwic2xpZGVzaG93IjoiYWxsLTAwZjcxYzMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/fraandesiigns.estaciondiseno.es\/wp-content\/uploads\/2025\/05\/Logo_Mesa-de-trabajo-1-copia-2-scaled.png\" data-width=\"2560\" data-height=\"1143\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/fraandesiigns.estaciondiseno.es\/wp-content\/uploads\/2025\/05\/Cartel.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-00f71c3\" data-elementor-lightbox-title=\"Cartel\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAzLCJ1cmwiOiJodHRwczpcL1wvZnJhYW5kZXNpaWducy5lc3RhY2lvbmRpc2Vuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDVcL0NhcnRlbC5qcGciLCJzbGlkZXNob3ciOiJhbGwtMDBmNzFjMyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/fraandesiigns.estaciondiseno.es\/wp-content\/uploads\/2025\/05\/Cartel.jpg\" data-width=\"1080\" data-height=\"1350\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div 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